See Backbone in action.
Enter your business email to start the demo. We'll walk you through the full Backbone experience — from setup to daily insights.
Check your email.
We've sent a 6-digit code to . Enter any 6 digits to continue — this is a simulated demo.
Let's find your business.
What's the name of your business?
What type of business do you run?
Backbone tailors its insights, language, and benchmarks to your specific industry.
Tell us about your team.
Help Backbone calibrate its benchmarks and focus on what matters most to you.
Team size
Biggest challenges
Connect your tools.
Backbone pulls data from the tools you already use to build your financial picture automatically. All connections are simulated in this demo.
Getting everything ready.
Backbone is building your personalised workspace. This takes about 10 seconds in the real product — we're simulating it now.
- Connecting to services
- Importing your data
- Analysing your financials
- Calibrating industry benchmarks
- Preparing your AI advisor
Good morning, there.
This is what your Backbone dashboard looks like each morning. Your AI advisor has already reviewed overnight data and flagged what matters.
Loading your personalised summary...
Tap a question on the phone → to see Backbone's answer
See your email reports
Backbone sends a brief weekly summary and a full monthly report. Preview what they look like for your business.
Welcome to Backbone
AI-powered insights for small business
Get started
Enter your business email to create your Backbone account
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Your weekly brief is ready
Tap to see your insights for the week.