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We spoke to hundreds of small business owners. Here's what they told us.
Source: Askable consumer research · Australian small business owners · 2025
Real stories from Australian small business owners who made smarter decisions with Backbone.
Backbone showed me exactly where my margins were being eaten up — seasonal buying patterns I'd completely missed. Within two months I restructured my supplier orders and added nearly $18k to my bottom line. It's like having a CFO on call.
Running a café is relentless — I never had time to look at the numbers properly. Backbone does all of that for me and flags things before they become problems. Last quarter it caught a labour cost blowout before payroll even hit. Game changer.
I've tried a bunch of business apps and they're all complicated. Backbone just talks to me like a person. I ask it a question, it gives me a straight answer and tells me what to do next. For a tradie with no accounting background, that's everything.
As a bookkeeper I was sceptical — I thought it would oversimplify things. But the financial forecasting is genuinely impressive. My clients who use Backbone come to reviews so much better prepared. I now recommend it to every small business I work with.
Building is all about timing — materials, crews, cash flow. Backbone keeps me across all of it. It flagged that I was underquoting on a whole category of jobs. Fixed the pricing, won more contracts, and margins are the best they've been in five years.
Opening a second clinic was daunting. Backbone modelled out the financials and helped me stress-test the plan before I committed. It gave me the confidence to go ahead — and the second location broke even three months ahead of forecast.
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